Our Story

NZ We are a New Zealands biggest beading supply store, based in Taranaki, New Zealand.  We are a kiwi owned and operated business through and through!  The Bead Hold first opened 21 years ago in Point Chevalier, Auckland. In 2013 we moved to Stratfors, the heart of Taranaki, and have been operating there ever since.
 

THE BEAD FAMILY
  NEWS-beadfamily  
Nia and Allan
with Ed , Johnny, James, Genevieve, Fred and baby Ardie

Nia has managed the business from the day of opening, along with her mum Mary. In 2009 she bought the business outright, and has been the sole owner/operator ever since. The beads are her only ever 'real' and 'grown up' job! From a young single woman working 7 days a week in the early years and teaching 3- 4 nights a week to get the business up and running; to meeting and marrying a Taranaki farmer; being a new wife and mother and moving a bead shop to the provinces; and now a seasoned, homeschooling mother and business owner with 6 kids, the journey has been unexpected and real - the beads have seen it all!
 
TeamBead
Nia, Niki and Hannah

Hannah and Niki are the rest of Team Bead. These lovely and efficient women help pack your orders, restock the shelves, create and package mixes and generally help keep things going smoothly with the beads. Hannah and her husband are dairy farmers with 4 children. Niki lives in town and often pops in to sort things out on our 'off' days! She is the mother of 8 adult children witha  multitude of grandchildren. As friends and co-workers can support each other, be flexible around children and farm jobs and enjoy some company working with and around beautiful colourful things. 
 
The bead kids along with a rotating line up of school holiday workers do most of the packaging of beads, mixes, findings and kitsets - a much sort after priviledge that is a reward once all their schoolwork is done!

Nia hand selects our products from around the world, designs kitsets, maintains the website and creates tutorials as well as supervising the picking and packing of the parcels as we send our beads and findings throughout New Zealand and across the world. She finds time to do the accounts, GST and forward planning in the midst of her very full life. Somehow, it all gets done!

Our Stratford premises are open to the public on Tuesday mornings 10am -1pm, and we open by appointment on Thursdays.  You can shop 24/7 online and we ship on Tuesday and Thursday each week.

We thank you for your ongoing support of our locally owned family business which has enabled us to continue to provide you with a wonderful array of goods for all your beading needs (and wants!)